First I thought it was interesting that T-Mobile would be running ads that poke fun at the company that will be buying them.

But the line in the ad: “It makes sense if you don’t think about it” struck me.

It really did. I think some ad guy struck upon would should be the political phrase of the decade. It sums it all up as succintly as possible.

Make huge public pension guarantees? Tax the wealthy until they leave? Complain about the lack of growth while the government descends of small business like locusts?

“It makes sense if you don’t think about it.”

It’s perfect.

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